Video conferencing market developments

Åœ — äº¬æ — November 16, BusinessWeek article points out that Logitech's acquisition of LifeSize and Cisco would acquire tengbo aim to seize market share and expand sales.

Video conferencing may eventually move towards the mainstream market. This technology has been developed for decades of time, it can give way to the Earth in different locations of the two men to have a face-to-face conversation. Although research for several decades, but many video conferencing products are still immature, not only the high price, but also not good.

However as overnight, including Cisco, Logitech and some unknown start-up firms, many manufacturers have started to busy acquisitions and was acquired by the transaction, to gain more market share, while the video conferencing technology to more businesses and home users. Cisco wants to 30 billion u.s. dollars acquisition of market leaders of the price, but since tengbo tengbo shareholders believe that its price is low, it wants to complete this transaction may need to raise the bid.

Cisco may at January's Consumer Electronics Show, a consumer-oriented video conferencing products. And computer accessories giant Logitech on November 10, announced that it will be the price of acquisition 4.05 high-end HD video conferencing equipment manufacturers LifeSize Communications. This is Logitech's history, the largest acquisition. In addition, LifeSize Tengbo and market the remaining video conferencing professional manufacturers only Polycom. Some of the industry and investors think it is very likely to be other vendor acquisitions, affected by this, its stock since 28 October has gone up 12.5 per cent.

The transaction demonstrates video conferencing finally turn from exotic luxury daily commercial part of life. Due to the growth of broadband capacity, enterprise network can better address video conferencing bandwidth congestion problems. Dozens of consumers and business people presented some examples of low-end optional products, such as Internet phone provider Skype products, etc. Now every day by millions of people worldwide living with powerful laptops and smart phones, computers and cell phones have the processing power is sufficient to ensure that they can participate in video from any location. Cisco telepresence through publicity to its technology and shows the bright prospects of the video conference.

An enterprise configuration a room of TelePresence product takes 25 million, but the price is gradually reduced. Cisco CEO John Chambers acquired partly tengbo is because tengbo cheap conferencing system market leader manufacturers. Cisco at the 9 November announced you can have video conferences become an integral part of the standard on the Web site of the intranet software. Cisco Tony Bates, Senior Vice President, said: "We hope that this will become the starting point of every day life, but also of time every day to stay up. For this market, we will be inevitable. ”

From the surface, the Logitech seems to want it. Logitech is a famous mouse, cameras and other manufacturers of computer accessories. It's in this month's acquisition of LifeSize video conferencing products manufacturers. LifeSize has extensive video conferencing products, from $ 2500 to tens of thousands of dollars of low-end products of high-end products. Logitech intends to use it in the manufacturing of professional experience to improve the various components of the price for a variety of application software can be more efficient in the expansion of the company, while lowering the price of LifeSize products.

Some unknown start-up companies also intend to look for development in the field of video conferencing. New York Hackensack start-up firms Vidyo introduced only a pure software products, some analysts think that its products will be on the industry's product pricing pressure. Its technology can automatically adjust so that all participants will be able to get the best image. Analysts said this technology cost only Cisco's TelePresence technology. Google's video chat service that uses Vidyo technology. Wainhouse Research analyst Andrew Davis said: "Vidyo technology at a lower cost with greater value. ”

Church of Jesus Christ of latter-day Saints (The Church of Jesus Christ of Latter-Day Saints) chief information officers Dehlin has to Joel's hundreds of it staff provides Vidyo's products. His goal is to one day make the Church 5.2 missionaries have access to real-time training and support. While many of the existing system requires the use of monthly pay thousands of dollars in private network, but the product can Vidyo in plain old Ethernet operation. Dehlin said: "we need to make video conference place is the video conferencing products currently does not work. This is our open the whole world. ”

Video conferencing service provider who will take advantage of low prices to attract customers, but also to let the technology easier to use. Reality Mobile main sales more high-end, more secure software, help, enterprise users of oil producers in the most difficult to transfer the video areas provide video. For example, company headquarters technical staff can use Reality Mobile to offshore drilling platform in the field of oil workers demonstration how to repair it. In addition, some large phone companies trying to enterprise users with monthly charges of video conferencing services.

Video conferencing in another market is the consumer market. According to an insider, Cisco intends to 1 month's Consumer Electronics Show in Las Vegas on the launch of the first consumer-oriented it systems, prices net of approximately 5000 dollars. Cisco does not comment on this. But the biggest increase inLong may come from the computer desktop is used by the device instead of big-screen television sets on the device. Gartner estimates that by 2015, desktop video conference using a paid service will be more than 2 billion people.

Video conferencing products sales quotes a recent improvements with a view to achieving progressively the match with publicity. Video conferencing market revenues from 2006 of $ 800 million increase to 14 billion in 2008. Although Cisco network's system of sales in the last few months has maintained a 100 per cent, but from 3 years ago network really system since GA sales, only about 500 companies purchased the system.

From the merger transaction, other alternative meeting products may also be found their acquirer. Vidyo's CEO, Ofer Shapiro said: "I look forward to one day hear enterprise users to say ' I need 3 million sets Vidyo products, because we have 3 million employees '. As long as we are in the right time to master the key to opening markets, who sure I expect it will become a reality? "