In the economic and social development in view of the development, how to practice the scientific concept of development is the main question to answer. For the purposes of the broadcasting industry, its development is not just the scale of expansion and growth of the economy, more important is to promote social development, in particular the comprehensive development.
Broadcast due to the inherent "only heard" limitations and developing constantly feel the impact of other media and the challenge of how to combine their features, innovations report, both by its own development must face, and social responsibility. But through the scientific development concept and practice of learning that should better grasp and apply scientific analysis and cataloguing of thinking to solve the problem, radio news visualization is the specific scientific thinking. In the media competition to awaken people's ears, we must highlight the news broadcasts of the Visual.
In "reading time", on the clear pictures and bouncing screen more appreciation orientation. Accustomed to the "fast food"-receive news people, have patience to capture the flow of information in my ear? as a matter of fact, on the radio news, attract the attention of the audience is using sound magic to create screen, manufacturing scene. In competitive times, broadcast this carrier to grab a place, it is necessary to carry forward the text and audio of charm to the scene description and deepening the story details, arouse the reader's imagination, to strengthen the text to hear of the element.
Audio is the lifeline of broadcast news. Broadcast news especially audio reports and live coverage of the characteristics and advantages lies fully with all kinds of audio, audio express people's inner emotions and atmosphere, nuanced picture of reality, reproduce real life, so as to achieve the captions are not possible and announce the results, enhanced broadcast news of authenticity and credibility.
"Members of the audience, now we hear is the sound of blasting. With a roar, the solid framework becomes loose, a huge dusty air, Flash, the entire building, collapse, became ruins. The entire section by a dozen of blasting, a total of only ten seconds. Neither rocks nor dancing, violent vibration. The surrounding buildings safe, explosion! "(1982, at its first session, the first prize of national excellent broadcasts) this radio news although born in more than 20 years ago, but the author spot report control capability is still clearly visible. Just 130 words, almost the entire blasting process synchronizes the audience's eyes, coupled with explosive sound recording, making the news of auditory and Visual effects is the perfect combination.
News writing life in fact, radio news nature cannot be separated from the facts, but brilliant broadcast journalists only selected one or two sentences the interviewee's live recordings, the news facts of activation. Won the 2000 annual Chinese radio and television news first prize of the order of the "double farmers Pall billion village" is a model of broadcasting Visual — journalists: "uncle, you are a famous vegetables rich in the village, the family a year to the revenue?"
Farmer: "ten thousand dollars. A family of six people, 10 acres of land per capita income 2000 multiple blocks. ”
(Reporter also visited the poor Wu Ying)
Reporter: "had them now?"
Farmer: "I cannot say that the children not attending school. Television reporters are on an official's home, they live so luxurious, the son has never been so difficult to come take a look at the leadership. ”
This report, the reporter just as a string field, a ring set a ring leads to typical interview of live recordings, giving listeners imagination. People naturally voiced from the villagers of real per capita income, and will not learn children, think of the "double billion village" villagers of real-life situation, see the "double billion village" presenting a false impression of.
Although broadcasting in disseminating embodiment to sound on the form of non-visual characteristics, but voice and accepted by the relationship between the broadcasting through sound medium cited, with the help of the imagination, to radiate from the audience's vision, taste, touch, and so on comprehensive experience experience, audiences get a Visual capabilities within a self-contained, rich inner experience. In this sense, radio became a self-contained media, instead of the defective media.
Author: don't lane (author units of Xi'an radio broadcasting station)
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