In recent years, the Chinese Auto market volume of production and increased year after year, 2010, the Chinese automobile market, production and sales will reach more than 10 million vehicles, Germany, Japan, the United States has become the second largest automobile production and consumption power. As the global auto sales boom began to shift to the Chinese market, the market potential in China's Automotive audio and video is crazy. In 2005, the Chinese car audio product sales for a total amount of about 50 billion, an increase of 20%, according to the forecast, China car AV products sales will be in the next few years to grow at a rate of 30%. Consumer demand is changing the Chinese car audio-visual market development.
In-car audio-DPRK "personalized" "differentiated" development
Today, the car is no longer limited to previous simple transport, people start under a different understanding of the vehicle, as well as the life of different feelings, bold abandoned previous old concepts and thinking towards personalization, the difference of direction.
Taking into account the security of the driving and occupant of entertainment to enjoy, in-car entertainment is changed by the previous installation, the install by themselves after conversion to directly purchase the perfect matching models of entertainment products, the author from specialized in car after loading audio-visual entertainment system development days El companies understand that: currently, luxury car owners to perfect match the original car's leather colors, leather grain and seat of the human body curve design requires very high, and investigate its cause is nothing more than to subsections than themselves with a high grade of a vehicle. In addition, owners of high-end cars, car, strongly requested during the installation of entertainment system at the same time does not change any lines of the original car, also requires the installation of simple, easy to use. For these demanding requirements, as in-car entertainment leadership brand of car-Jue (www.vizualogic.com.cn) from the owner's perspective, the reduction of installed programs, do not change the original car line, let no installation experience can also assemble your own success.
In-car entertainment system is the art, culture, technology, sitting in some car audio enthusiast's car, enjoying high-quality music, to feel the true experience of mobile video, playing with his beloved game, not only will not talk to bother with the driver, driving, on the contrary, the effect of driving safety and real experience to the pleasure of travelling, it's a refreshing feeling. Indeed, good car audio for driving and occupant is perfect to enjoy for our car life brings relaxation and fun.
In-car AV brachytherapy market market potential is huge
In China's vehicle production and sales and rapid increase in population, but the entire car profits decline. In 2005, our automotive vehicle profit decreased compared to 2004, the overall automotive 38.4% profit margins in the entire manufacturing sector profitability 4.46% average level. Car AV industry began to take the car the whole supply chain delivered pressure for vehicle sales with new profit growth point.
Foreign car audio-visual market after loading ratio to 70%, while only 10 percent in China, foreign many large car audio manufacturers attach great importance to the brachytherapy market. With car audio manufacturers aggressively and owners on the pursuit of sound quality and individual demands, China car audio brachytherapy market potential is great. According to the days of Al Marketing Manager said "the domestic automobile market is moving from the" make cars hot "and" built into "hot shop" after-market "stage, to enter the market after the occupation of the first stage is the brand to brand, bundling, terminal blocks, a commanding point, to build cars occupied audio-visual entertainment flagship brand"
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