Bowers & Wilkins (B&W group) and Harman International (Harman International) recently announced that it will cooperate in developing top car audio market plan, in accordance with their agreement on the understanding that Haman and B&W in car audio design and production for a wide range of cooperation to B&W excellent driver design and production capacity, combined with Harman in car audio rich marketing experience, the joint development of specific global markets top luxury cars of OEM standard reproducing huge market.
B&W is the United Kingdom, the famous large speakers production group, excellent manufacture advanced speakers of design and production capacity and patented technologies, in advanced audio market holds considerable market share and good reputation. But Harman International in car audio areas has a number of well-known brands, including Harman Kardon, JBL, Infinity, Lexicon, MarkLevinson etc, long-term cooperation with many automobile plant, the production of car audio configurations to different types of cars, and has extensive market experience and numerous partners.
Harman International's CEO: DineshPaliwal said: this time with excellent driver design and production of B&W group cooperation, will top luxury cars standard sound system promoted better feeling, occupies a larger car audio market share.
B&W Group President JoeAtkins said: very happy in car audio market leader through and Harman International cooperation can be further expanded in the luxury car audio market share.
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