Lingjie Zhang Liping Fu of China market overview

The professional lighting industry in China from the beginning of the 1990s, starting to now after decades of history. 1990s, when the people living there are the rapid increase, people began to pursue a wealth of high-quality spiritual activities. Living standards of progress market prosperity in 1993 to 99 years of age, most manufacturers have almost zero inventory, waiting customers using gunny pretended to buy merchandise money on-site. At that time, industry regulations, product quality, black sheep, and the price is not transparent, consumer impulse consumer, lack of basic product knowledge, no sense of service, quality results. At the time of the professional audio industry's development has been slow. In 2000, the lighting industry to enter into a stable adjustment period, many far-sighted manufacturers realized after the market development will be gradually fierce competition, will have a lot of competitors, then began to build a brand image and corporate culture.

These enterprises are very prescient! a trend of the market is the professional audio market demand is very large. In the country do professional audio manufacturers was mixed, according to preliminary statistics there are more than 4000, in Guangdong Province has more than 500. Foreign imported products are also very common. After several years of market development, competition and more intense, more and more new enterprises. Under such severe forms, product prices gradually transparent, industry profit rate increasingly low.

Consumer audio products demand rising to promote the industry to a higher level of development, but at the moment consumers lack professional audio knowledge, understanding and appreciation of the sound level and product development are not synchronized. Professional audio industry professionals require to consumers than other industries to much higher, so consumers are more dependent on the product's brand and price to judge the level of sound quality. Quality comparable to the level of product price, up to tens of thousands block, low to a two-block. Over the past few years, consumers ' understanding of industry products, consumer behavior slowly become rational, price transparency and high operational costs are rising, the professional audio industry's profit already in decline.

In this high-tech development and progress, a growing number of enterprises, China's professional audio market is developing faster and faster, but admittedly more mess and more and more severe, and will soon be faced with shuffle!