Brings together technology, capital, people and information, market factors, the fair has become the cradle of SMEs.
As the first in Korea, Chinese enterprises listed on the Shenzhen 3nod Electronics Co., Ltd. in August last year in Korea stock market created 11 consecutive trading Board of history. But little known, Shenzhen 3nod Electronics Co., Ltd. 's history is closely linked with the fair. From the first fair to find your favorite long-awaited project, to become the sixth China Hi-Tech fair organizing Committee major agency item, and then to a wonderful debut new products at each session, with the fair this platform, 3nod company in leaps and bounds to become the only one with flat panel speakers independent intellectual property rights of the enterprise and the largest single speaker manufacturing plant.
Fair platform cast off three NOK
In 1999, flat art audio to Chinese consumers or an unfamiliar products. But in the first session of the fair, three NOK company forward-looking vision found United Kingdom NASA's aerospace technology "NXT flat panel speaker". At that time, the NXT only provides a "formula", only suitable for simple flat multimedia audio. 3nod company after the introduction of technology, not uncritical, immediate production, which is the first technical enough to tackle organized forces, with more than a year of time made plane audio technology breakthrough. They bring a new product "art audio art" to the second session of the fair.
"Music climbed the wall will sing", oil painting, graphic arts, audio, soon choice debut, caused a sensation. Just press the button, there will be music from the walls of the "oil painting" flowing out, enjoy painting, while listening to music, modern decoration and a perfect combination of fashion and music, has changed the traditional sound "silly, big, black, rough" image, three days available to users in the value of $ shijiwanyuan samples. 3nod homeopathy launched "new decoration" movement, combined with the well-known IT companies in China to promote home network audio systems, digital audio and graphic art audio into the digital home, pioneered the "music decoration engineering".
Completed the initial stage of three NOK to the fair as the best new release promotion stage, the third fair, brought "home network audio environment simulation system", the 4th fair brings next-generation digital intelligent synthesis theater, was a huge success, quickly opened the market.
At the fair on the removal of three NOK psyched, investment of nearly 2 billion building the third high-tech Park Nordan, consolidation of mouse, keyboard, chassis, the box product line, built in the mold design and manufacturing, injection molding, Horn production, wooden, metal stamping, electronic Assembly and other large-scale production base, the formation of monthly output speaker 100 million sets, chassis 40 million sets, 40 million sets of keyboard, mouse, size 30 million 300 million speakers. And took the lead with Bluetooth level 2.4G wireless communication technology, the first wireless Planar home theater, a sound industry's first successful consolidation 3C (communication, computer, consumer electronics).
CCHIT on hand TNC new leap
The 6th China Hi-Tech fair, three NOK to new image show the strength of the enterprise and development planning. They brought all four series of products, publish in the field of new technologies for audio patents, open the door to the world.
The 6th China Hi-Tech fair, three NOK company in Shenzhen Special Zone press Tower multi-function hall hold the press release announcing that its current fair with Singapore innovation company, three partners of official agency, this marks the third noble has basic internationalization strategy deployment was completed. It is noted that the Singapore innovation company invented the computer sound card, this product covers global audio market share of 70%, this company is the world's largest multimedia enterprise, innovation, the company decided to invest in 7000 RMB, becoming the third noble's second-largest shareholder, and innovative companies in the software, and chips, and other core audio technical support, at the same time play 3nod unique precision mold technology, digital audio technology and localization manufacturing advantages 3nod audio success for international markets.
In addition, the time and there are three NOK Agency of two technical support, i.e. zhangfan and acoustics, Nanjing University. Zhangfan holds "drive structure and working principle of" series of invention patent, fundamentally solves the puzzle sound industry speaker of 80 years of energy consumption, high fever, low efficiency, and a series of technical problems in the world, in order to bring the most advanced techniques of the successful industrialization, officially appointed three NOK Zhangfan's chief scientist. At the same time, acoustics, Nanjing University 3nod hand formed in South China first Acoustic Research Center household appliances — 3nod electroacoustic research.
Independent innovation achievements dream
Since its inception, three NOK has worked to build national brand, and to independent innovation achievements of the dream.
3nod Chairman where a story: there is a Wal-Mart to 3nod under a tens DVD orders, but three NOK refused. As ODM (self design production) manufacturers, three NOK principle is the product you want to include with its own intellectual property and the value chain, there are differences in space. Such as DVD industry, because there is no control patent 3nod, not grasp the core segments and value-added chain link, this is just a standardized product, there is no bargaining space.
It can be said that the industrial design is the market where the complex. "If no industrial design, 3nod becomes factory." Where emphasized that the industrial design is not only the design of the casing so simple, best Horn may not be able to manufacture the best sound, the sound quality is good or bad and sound structure design and material, are closely related, elegant is the overall acoustic system. This is the third noble design chain in core sectors, but also to provide the core value, the more realistic 3nod becomes competitive.
Based on the sound field relative to professional, large enterprises on the unit price is not high and difficult to form a large-scale standardized industry to research and development investments, whereas small enterprises lack of funds, where the assertion, the complete machine brand enterprises are not the onlyThe road, with its own intellectual property rights, upgrade capacity of ODM custom service providers is also promising, the key is to put the industry chain as refined as the skin. As in Japan, Yamaha, and other enterprises in the Sony "forces" you can live very well.
After so many years on the road of independent innovation of unremitting adherence, 3nod harvest a lot of honor. The second half of last year, three NOK is the State administration for industry and commerce as "China well-known trademark" not only reflects the three noble as a multimedia audio products total solutions provider of powerful strength, also reflects the brand is widely recognized in our society. In classified as "China well-known trademark" 3nod company before, has become the "top 500 Chinese SME competitiveness" and "Shenzhen top 50 private enterprises", "China excellent private technological enterprise" and "Shenzhen private leading backbone enterprise". "3nod" but also "brand-name products in Guangdong Province" and "Guangdong famous trademark". At the ninth session of the fair, three NOK won the "certificate owns independent intellectual property rights". In China's electronic corporate brand value review published in the "2006 China electronic corporate brand value ranking", "3nod brand" to 5.04 billion ranking 169 bits, 3nod becomes the national sound industry's only listed Chinese enterprises.
It is understood that the future of nandrolone, through audio product with video support, built around their own precision mold core competitive advantage from the homogenization of competition, the multimedia such a competitive advantage and market better, highlighting their design features and capabilities in innovation, not only do OEM, ODM, and to do his own brand; and the "voice" for the spindle mounted around the sound development of computers, televisions, car and personal mobile devices, to multimedia audio products total solution provider to create a supporting industry group for company five years become one of the world's three major audio manufacturers.
Because the love of independent innovation, and insist on fair 3nod this technology showcase with extreme attention to Exchange platform, every year in the high technology arena showcasing the latest scientific and technological achievements. This year, in order to meet the tenth China Hi-Tech fair, three NOK will conduct during the exhibition "3nod electronic music" released. We have reason to believe that 3nod will produce the most competitive voice in the world tree as the flagship!
Source: gaojiaohuijiaoyizhongxin
Edit: liujianming
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