High-speed development of GPS market the how to "break the ice"!

In recent years, car go on a journey to become a lifestyle, this translates into increased awareness of travel security, the map navigation needs. According to some foreign investigation of satellite navigation authorities show that China's potential market for GPS industry is very large, attractive. Industry pundits have predicted that by the end of 2008, China's automotive GPS system installed at least will increase at least 5 times, the output value of more than 250 million Yuan. All this for many digital enterprise in the GPS market depict the GPS market, the prospects for the future.

And the GPS market mature compared to European countries, China's market is also very GPS and childish. According to the latest data show that the United States automobile GPS penetration rate to 65% in the EU countries and Japan's penetration rate is higher, respectively, reached 73% and 76%. In contrast, China automotive GPS coverage less than 10%.

It can be seen that the Chinese GPS market is a potentially huge "Vault". Current GPS industry developed rapidly, if the industry is divided into growth (early stage), high-speed growth (maturity), rapid popularization (eruption phase) the three stages of the GPS market, China has entered a mature stage of rapid growth. At the same time as the GPS industry is a sustainable development of the industry, the huge market space, the next decade is expected to appear "jingpenshi" development.

There are already many international famous GPS manufacturers to capital inputs to Chinese GPS market. Including Garmin, TomTom, Hewlett-Packard, Pharos, international GPS Giants have prepared in the fingernails, enormous market.

Although the GPS market potential is huge in China, but because of the development time, there are still many obstacles to market development.

First of all, due to a surge in production enterprises, makes GPS market very confusing, the price gap between the current GPS products from a few hundred dollars to almost 30 million of products readily available, and OEM products abound, cohabitation, and bad difficile. The product price is lower and lower, even the price to drop to the enterprise cost less.

Secondly, the GPS hardware manufacturers and software vendors target is inconsistent, unclear. For a complete GPS navigation product, is GPS navigation product and operating system and map the two major components. Over the years, the digital manufacturers mainly producing GPS navigation product, but the operating system and the associated map data is always responsible for mapping of software manufacturers control, the industry's early stages, neither take effort to promote, and since the initial software costs more, but also makes GPS product selling price cannot be consumer recognition.

In addition, because the market is not enough, causing consumers thrust on the lack of awareness of the GPS products, up to now, there are a lot of people on the GPS product awareness only stay in simple positioning functions, similar to many years ago for the taxi that old products.