With the September 28 CCTV a, Beijing TV, nine satellite TV channels start gaobiaoqing simulcast, the domestic high-definition television channels quickly increased to 13. However a month has passed, the current domestic really can receive HD channels of users still pitiful. According to the statistics, the national high-definition users does not exceed 10 million households.
To this end, the television technology Division for October 25, told the reporter, "the slow development of high-definition television before is because high-definition program source of bottlenecks, however now that HD programming source water soared, but missing a real extension of the ' River ', the radio and television operators are currently charging mode is clearly a need to dredge. ”
This reporter has learned that the average price of 1500-1800 Yuan/Taiwan's high-definition set-top box for high-definition channels "stumped."
From high-priced set-top box
SARFT 2009 August 6, and "to promote the development of high-definition television notifications require cable digital network to support the development of high-definition channels, and do the channel access and user services, should all access at the end of September on the eve of the first high-definition channels, free of charge access costs, not to user charges; terrestrial wireless HDTV channels broadcast shall not be encrypted.
"Radio and TV operators can neither receive the landing charges, or extra program fees to users, that only sell HD set-top box to make the difference. "Gehua CATV [12.17 0.16%] Vice-President Bush told reporters.
In fact, in order to allow HDTV become its new profit growth point, tianwei video [17.00-1.56%], Gehua CATV, Oriental wired and other operators in their respective launched their own "HDTV" program, a high-top-box got into these operator strategy.
At the end of September which tianwei video high-definition interactive TV launches "family plan", the user simply monthly flat rate of $ 12, you can attach a high-definition interactive set-top boxes to go home, but continuous rent 6 years before they can receive high-definition set-top box's title, if the one-time purchase you will need at least $ 1000.
Beijing Gehua CATV September then proposed a three-year development of 260 000 high-definition set-top box user goals, and in Beijing financial subsidies to support the Beijing Chaoyang District, Shijingshan district has free high-definition interactive set-top box, but according to Mr George w., free distribution is definitely not a future extension of the mainstream model of HDTV.
In Jiangsu Province, Jiangsu cable TV you launched the "three-party coalition", namely Jiangsu TV, an Internet company in Jiangsu Province and suning appliance [16.35-0.67%] tripartite cooperation, television production, transmission channels and TV vendors working together to promote high-definition TV industry, however in Nanjing simple purchase high-definition set-top box still need 1680 Yuan price, while the Oriental cable launched three set-top box price is $ 1580 Yuan, 1880 and $ 3880.
Hesitation in radio and television operators
In charge of Internet broadcasting has told reporters that are out now in the national area within HDTV truly have greater action is in fact only Shenzhen tianwei and Gehua CATV, other areas or sell HD box, but introduced some packages or preferential policies, more open to new areas of high-definition channels of transfer are also problems in Shaanxi and TV network [8.12-0.25%] and even can only transfer 4 sets of high definition programming.
Which one of the reasons is that high-definition television development policy and progress seems too suddenly, some of the entire industry by surprise. Tianwei Video Manager Lu Jian Jie said, "we had predicted at the beginning of the end of this year may have 2-3 sets of high-definition channels to begin broadcasting, post the following such determination. ”
Therefore, broadcasters, cable operators, high-definition set-top box manufacturers, and even HD programme production agency, are not on such a significant change is the fully prepared in advance. Which parts of the radio and TV operators have not yet ready for high definition television industry will be, had told reporters, "Ming-definition is the ' cheese ' or burden, this is a lot of carriers at the present stage in HDTV on the main concerns of the promotion. ”
To this end, Robert George w. pointed out that the cable transmission of HD programming, if no contribution per year, $ 10 million is lose out, he told reporters, "we took Beijing this 300 million cable users of cities, the wired network transmission of HD programming costs are basically the transmission 3 times that of standard definition shows, that is to say three frequency can be transferred to the high-definition, in which annual depreciation would single channel $ 3 million, this is not a sale of set-top boxes can be filled in. ”
He also noted that "at present to be able to offer high definition programming services to viewers of the chip are basically imported, so these core technologies are in the hands of foreigners, and high-definition interactive set-top box in their cost is relatively high. ”
It is reported that the transport programmes 10 sets of high-definition, HD encoder inputs on the front was not large, each radio and television operators in more than 300 000 to almost, greater cost is frequency bandwidth, as well as the need to pay for operations and services.
Who will be clearly told reporters that "at present, many areas are still at the stage of digital simulcast, the entire transition is not yet complete, frequency, even if h.264 or AVS for compression, at this stage as the main channels of HD transmissions, cable the ' River ' lobby is a big problem. ”
Promote the need for government subsidies in HD?
For HDTV predicament encountered on landing, the Council stated that "the present cable operators to deliver high-definition of enthusiasm, the cable carriers should be given to certain policy support, and even financial subsidies. ”
This reporter has learned that Beijing Gehua CATV in Chaoyang District, free distribution of high definition set-top box is due to have been part of the Beijing Municipal Government financial subsidies, but this pattern seems to be very difficult to replicate. Robert George w. said, "the overall transformation of digital TV has allowed over radio, feel the pressure, many local digital TV network both transformation is still in progress, so let local government invested heavily to promote HDTV is obviously not very realistic. ”
In such cases, Shenzhen tianwei videoThe business model is clearly more eye-catching, tianwei video persons told reporters that "at present tianwei video is the only commercial operations means HD promotion of operators, existing in the public interest and tianwei business found a balance between the expectations through high-definition interactive business revenue achieved a breakthrough. ”
However tianwei video in high definition television on rapid response, and in 2005 the overall completion of digital television conversion, the completed construction, the whole network as well as two-way 26 million broadband users, perfect technical platform and customer service system, and so on are closely related.
This will clearly have told reporters that "obviously tianwei video unique conditions are very difficult to duplicate, because in addition to Hangzhou Huashu also difficult to have a similar network conditions, since in high definition at the beginning of the development of government subsidies is very necessary. ”
Robert George w. said, "now, high-definition set-top box costs are relatively high, the cable carriers should strengthen and set-top box manufacturers to lower set-top box costs and prices, while at the same time enhancing cooperation with TV manufacturers to promote HDTV in full mode player. ”
This reporter has learned that the TCL, and other TV manufacturers already and Gehua CATV, Chengdu XING network to cooperative extension machine, obviously HDTV industry breakthroughs have some basis.
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