In 2009 the annual CarCAV ceremony, euro-China with marketing and channel building innovation, won the industry contribution award. As the name implies, this award is presented to the industry has made important contributions to the enterprise. The author believes that the euro-China in 2009 channel building success, not only the achievements of their own, to trade other enterprise provides a good example. Channel every enterprise is established, the Sino-European channel construction highlights? Sino-European channel construction is not a single sales channel construction, but rather contains extremely innovative brand advertising, comprehensive after-sales integrated channel system.
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2009 car host areas far from calm or even catastrophic, platform, features, price of ... In the final analysis is a channel. Because the channel is the product reaches the consumer in the area of export, who mastered the sales channel, who will be in the fierce market competition to win the advantages and opportunities.
Euro-China-Toyota RAV4
2009 in publicity most eye-catching is the non-euro-China, Sino-European "Belle promotional strategies" in the whole 2009 are becoming a hot topic of discussion will continue, euro-China's propaganda campaign will be a wave of strong than a wave. General consumers to look to the mentality of Sino-European marketing propaganda is understandable, but Euro-China's "Belle publicity strategy" for the entire industry is definitely not just a Visual Feast so superficial, but should also have a deeper meaning. One thing is as channel construction process is critical, from euro-China who we know, channel construction is not looking for agents in some cities, or set the Office so simple. But more of a brand in local influence, these directly reflected in the agents (offices) on brand loyalty, and of course the brand's influence is also a comprehensive strength, brand image worthy of becoming one of the most important part. From this point of view, we are not difficult to understand why you can see on the guangshen Freeway euro-China's large outdoor advertising, Guangzhou Yong-Fu Road, Wuhan International Auto trading town, Guiyang City bridge sublimation Motor City, and so on, you can see the huge outdoor advertising of Sino-European.
In addition, the "Belle promotional strategies" in the traditional advertising model has a unit on the injection of fresh blood, give the industry the way other companies at advertising presented innovative thinking.
Euro-China services fleet
In 2009 the annual CarCAV ceremony, Sino-European representative in acknowledging the award said, euro-China in 2009, only three things, one thing is "80 km 2 hours" after-sales service system and implementation demonstrates the importance of after-sales service to euro-China. "80 km 2 hours", the service standard, the core of which is: let the dealer assured operation, let consumer confidence consumption. Its symbolic meaning is: "Sino-European service network," in Chinese was born! after-sales service is more than a commitment, or redeem their promises.
Innovation strategies for Sino-European brand enjoys popular support, improve after-sales service system more consolidated the Sino-European brand status, the backed by fast, euro-China Office nationwide up everywhere, a channel for the King's classic Opera. Borrow euro-China won the 2009 annual industry contribution award, analysis of Sino-European channel building models and experiences that will hopefully help to everybody!
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