Plasma and LCD have jeers, LED enough heat but not dust influx medium make. Recent film "' where da" set off a round of 3D thermal, coincided with the 2010 International CES (CES2010), 3D TV suddenly hot hot.
Current 3D TV is still in its infancy and consumers more contact is in the cinema's big screen. Now Panasonic, Samsung, TCL, CHANGHONG, in brewing market 3D TV.
So 3D moves from the movie the big screen to the drawing room of the roads far? DisplaySearch is expected in 2010 3D TV shipments will reach 120 million units, to 2013 will grow to 1560 million units. The industry is for 3D television optimism, but cost, technology, and the ones of these difficulties in conjunction with a 3D TV also.
3D into the new direction of the TV development
CES2010 yet opening, 3D first conducted a round preheating, become the key words. CES in Pacific time, 7 days in Las Vegas was opened, on the eve of the opening of each enterprise 3D stereoscopic display devices have started contests, including 3D TV, 3D projectors and 3D computer monitors, and so on, also some digital manufacturers are also will feature can take out 3D photos and 3D video device. According to foreign media reports, ESPN will air on June 12, 3D television network ESPN, the first 3D program is a game worldcup. In LED, Samsung, TCL, Hisense, Panasonic and other TV companies are brewing this year 3D flat panel TV listing, 3D TV seems to be a whole market of important technologies.
What is a 3D TV? abbreviation is three-dimensional 3D is three-dimensional graphics. Because of the angle of binocular observation of objects in a slightly different, so can distinguish objects near and far, produce stereoscopic vision. Three-dimensional imaging television is the use of this principle, the right and left eyes can see image separation. 3D TV achievable effects and 3D cinema similar, such as feeling football will fly to yourself, a train coming from, you can hide from the subconscious, in short, the stereo image from the TV out.
Research institutes, regional manager D isplaysearch China Chairman told reporters, simple to implement 3D display can be divided into glasses and do not wear glasses to two major technology direction, and glasses of PDP and LCD for display technology different implementations of 3D technology is also diverse. This reporter has learned that in order to achieve the 3D, polarizing glasses technology, grating (bar-rier) technology, or cylindrical lenses (lentic-ular) technologies are developed.
Display screen to let people feel the lifelike 3D images, mainly for the respective left and right eyes receive accurate optical signals through the synthesis of 3D visual effects in the brain. Development of 3D technology at the core of the most important is the use of optical design to 3D display lights are accurately projected to the left and right eye, one can not have interference.
DisplaySearch data display with 3D display function of the TV will be an attractive TV manufacturers interested in prediction of focus, 3D TV 2010 shipments will reach 120 million units, to 2013 will grow to 1560 million units. DisplaySearch TV technology market research director Paul Gray indicates that, for the whole machine manufacturers, LED backlight and double frequency scanning technology dominated mainly by the Panel manufacturers, in the future development trend of 3D display will be a worthwhile development direction. “
"The next gold" in the living room
The Chairman said that at present 3D TV market is still in its infancy and there last year to present a prototype of the large manufacturers were in the sample stage. The world is Panasonic and Samsung are civil 3D TV in sales, but sales is not significant. "But from the market expectations, consumer demand for 3D television. We can see in the movies section, North America has a highly developed, but also by the ' where da "caused a wheel 3D hot fried, it can be said that the attractiveness of 3D for consumers is very large. In North America 3D units personal consumption average price than traditional film is much higher, 3D movies have the hearts of the people. ”
According to Panasonic, the United States in 2008, 3D cinema for more than 2000, a year of 2009 has increased by about 3000, 5000 or so. 3D technology in theater performance strengthens its 3D from big screen to the drawing room of confidence, therefore Headquarters has determined 2010 annual listing of 3D TV. Sony also told reporters that from 2010 onwards, Sony will bring 3D technology consolidation for a wide range of consumer products, such as BRAVIA LCD TVs, Blu-ray recorder and player, VAIO laptop and PS3 game, providing 3D movie to stereo from 3D games all 3D contents, home to watch for a variety of ways.
In addition, Hisense 3D LCD TV is expected to launch this year. TCL multimedia technology holdings co., Ltd. marketing director Tao Nan also said that currently TCL commercial 3D TV has been applied in Shenzhen, Guangzhou airport and other places, this year will be exerting force civilian market, bulk listing.
Reporter yesterday random asked 30 consumers, which is willing to accept more than half of 3D TV, provided that not less than the existing flat-panel TV too much higher prices. If 4% higher, of which half of the need to take into account or not to buy. If the content is not timely, so almost all do not buy. In addition there are nearly 1/4 of people not willing to purchase, on the grounds that "every 3D can't stand" and prefer to go to the cinema feeling. This is the same as the primary source for the media and IT industries, a comparison is not a scientific sample, it is difficult to reflect the overall situation, but this is also accepted for new things faster groups. It can be said that everyone is happy to accept 3D TV into the living room, the premise is the price and termCapacity problems.
Cost, technology, content three broad axes
The Chairman also noted that the 3D TV from big screen to enter the living room also takes a lot of adjustment costs, technology development, as well as a consumption behavior, as well as content, etc.
It is understood that wearing glasses 3D display technologies relatively mature, the rendering of 3D image effect is relatively good, with its 3D content is not required to consider the problem of too many perspectives, home theater or 3D TV applications easier to implement. But not all consumers are accustomed to wearing glasses to watch TV, but everyone is different, fat and lean young also needs all kinds of glasses.
But from a cost perspective, the Chairman of the ratio of 3D TV, with the specifications of the hardware product cost by 40%, that is better than we are to the same specifications LCD TV pay bills more than 40% of the plasma display technologies, for realizing 3D display costs than the lower. "At present 3D products are just sample stage, there is no standardization, these numbers are preliminary estimates. ”
But from a technical perspective, 3D requires two images in order to enable consumers to see the image is a stereo, television requires a higher refresh rate. "We can very clearly that there is a demand of consumers. But in the future there are many things to do. "The Chairman said that the greatest challenge lies in the content. Previously, LCD and plasma electron promotion, consumers because of the lack of high-definition television content, had to use HDTV at common content. This is similar to the embarrassment and 3D. Currently, Hollywood is stepping up its production 3D movie, but it still only accounts for the film always a small portion of the directory, 3D TV is even less.
It is learnt that the 2D with 3D TV watch, for the brightness and quality have a certain impact, however consumers feel is not apparent to the naked eye.
Chinese LCD screen analyst Zhang Xin Gang said the current mainstream manufacturers for 3D Panel input also is not very large, mainly Japan Panel enterprise doing, United States some Panel manufacturers are in research and development. "Overall, achieving 3D display features, most notably Panel enterprises need make more changes, and the whole machine technology companies need to burden. "This means that 3d resulting profits, more still flows to the upper panel.
In addition, a new post for 3D television market prospects more conservative. "The market very little 3D TV sales, short term do not see the possibility of multiple large-scale applications, more of a special occasion for small-scale applications. Large-scale family universal also cannot see. We may for 3D or used to go to the feel, instead of family use every day. However consumers are slowly changes mind, is also difficult to reach a conclusion. ”
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