Sound system integrators to narrow the gap between domestic and foreign product supply chain

With globalization, the professional audio market has inevitably into the world of integration processes. In a globalized market competition, the audio product supply chain especially compelling. Because the market globalization implies from the product to the target customers, manufacturers supply directly determines the level of transaction costs, which in turn affect profitability. Audio product as industrial products, the market supply method and there are obvious differences in consumer products.

Supply chain enterprise-foreign sound power disparities
At present, the world's large, technology-leading professional audio enterprises still gather in the United States, Japan and some countries in Europe, its products occupy the world of high-end market and a large part in the low-end market. From the current development State, quite interesting audio group, United States of Harman Pro group, Mackie, Bose Corporation, France Digigram group, Germany Bosch Group, Japan's YAMAHA etc.

These huge audio group enterprises, generally have more of the world's leading professional audio brand, its product line covers the whole or part of a professional audio system, they have built up a sound sector huge Empire. In order to adapt the product supply management requirements, these multinational groups have extended product supply vertical depth, directly in the world, with a view to establishing distribution agencies directly meet the needs of the market. Such as the Mackie group, Bose Corporation, Bosch Group, YAMAHA group, has set up offices in China, some of the more established sales headquarters, direct marketing is responsible for the Chinese market.

Some in the industry believe that China's professional audio industry at least 20 years behind in the world. At first, European, American and Japanese manufacturers have started manufacturing processes to transfer to China, aims to take advantage of cheap labour to reduce product cost, the increase in competitiveness in global markets, and the vast majority of manufacturers are still the product design in their respective countries. 90 years ago the Chinese audio industry, only stay in OEM stage, in the early 1990s, with the establishment of Guangdong audio wholesale market, driven by China's professional audio enterprise's prosperity and development.

Sound system integrators: three supply channels

According to the individual manufacturers in the market value of the different roles in the chain, we often divide: producers, proxy, proxy, proxy production + of + system integration. At present, China's professional audio industry is working with big foreign groups, large enterprises in China's sales division and agents on the same stage of competition, competition results in occupies an imported product's market share is shrinking.

Audio manufacturers in the overall marketing strategy, according to the different target market channel pattern changes, through consolidation, optimization of channel resources to distribution channels for effective control and management. In a real project, the vendor identity is often manifested in multiplicity, that is, both agents and systems integrators, manufacturers and system integrators. In short, whether the agent or production, simple little businesses identity.

Systems integrator channel relative to the product is relatively simple, typically business development primarily through regional agents, engineering sales, collaborative sales start in three ways.

Regional agent is currently widely used system integrators, system integrators, often at the same time is a product of General Agent or agency, they need to be addressed is the distribution and channel management. This channel is affected by various system integrators of all ages, from channel transaction cycle time is short, low transaction costs, cash flow rates, trading with long-term sustainability.

Engineering and sales. System integrators are directly involved in the project bid, through systems integration sales for product sales. In the systems integration project, particularly in high-end engineering, system integration engineering vector of its influence has far outpaced the integration project itself, this model of the project will enhance the System Integrator's image, technology, a systems integrator to enter the high-end market tickets.

Collaborative sales. Taken and other system integrators to provide engineering design and consulting services through a flexible means of cooperation to achieve product sales.

From systems integration services perspective, coming on the Integrator's service capacity needs to be strengthened, the customer will pay more attention to system integration follow-up service. Because sound system has a "two products, one third of the installation, debugging" features, the service will become a complete audio products essential conditions. System integrators should invest a lot of manpower and perfect after-sale service system, which can improve consumers ' products ' praise of, thus improving brand influence.

In recent years professional audio in a relatively quick development period, the needs of the market, makes the industry scale expansion along with it. "Now the professional market and five or six years before the civil market conditions are very similar, in China, total market size and growth, market scale synchronization the overall competition situation is worsening. "One of the industry so describes the current market situation.