21 December, Samsung Electronics was held successfully in Beijing "sales elite PK race", from nearly 500 authorized distributor selection out of the 15-bit players participated in the competition intense rivalry. Finally, from Shanghai arenas of Molly River won the Championship.
Champion Molly River in the game
This activity is no journalists, no huge friends mission cheer from the formal point of view like a Samsung internal activities of small and not interesting, but Samsung held this little activity is inadvertently disclosed the 2009 a huge project's ultimate goal.
Qujing, Huludao Samsung IT shop owner
December 17, Liaoning Huludao lianzhong PC boss xurong Peng ushered in a group travel guests, they are composed by channel media reporters, they interviewed on the operation of the Samsung Xurong Peng "Star world," IT shops full of interest, specifically from Beijing to catch up to 500 km of road to visit; in mid-September, Yunnan Qujing communications technology company boss Xu cedar in the decoration of the new Samsung "Star world," IT shop front left a photo, became the city's only Samsung IT shop owner; Xu to xurong Peng, cedar, Molly River this obscure IT industry, in the second half of 2009, due to the concerns caused by industry, all originate from Samsung IT "Star World" plan, the plan so that the majority of small and medium-sized IT products distributor becomes the star of the future of the IT market.
This year's August 31, Samsung in Hangzhou, Shenyang, Shenzhen, Kunming, Zhengzhou, held a grand press conference, the official publication of the "star of the world programme," Samsung "Star World" program of the Superintendent, Samsung Electronics China marketing Vice President, Managing Director of Li set ye said, "the Star World" program is designed to consolidate Samsung products, resources, management, and regional channels, information, personnel to quickly optimize existing downstream resources provides resources for Terminal channels and vertical launch one-stop service, thus enhancing the rapid and convenient for consumers and more value-added services.
Samsung Electronics China marketing Vice President, Managing Director of Li set ye
Li contain standing, yup things on the surface IT is a channel of the event, but it deeper reasons from Samsung internal changes, from the second half of 2009, the IT business integration becomes a Samsung important work and IT-related products, market, marketing departments, in accordance with the plan began to build the integration of a mobile phone with Samsung, Samsung Electronics similar overall Samsung IT brands as a source of power, began in the small and medium-sized cities develop Terminal sales channel of the plan, which initially in Liaoning, Henan, Guangdong, Yunnan, Zhejiang began a pilot, the pilot had Samsung is expected to be reflected in the surprise, therefore, a greater plan is ongoing, 2010 Star World plan to spread throughout the country.
From September onwards, there are approximately 500 sales terminal machine shop in transition into the world of Samsung "Star" IT shop, after a period of operation, they generally feel business consolidation of strong impetus. New Samsung IT stores changed the small and medium-sized cities IT product sales practice, no longer through the dispersion of channel sales product, but rather to notebooks, monitors, printers, a product of terminal equipment together and formed a new brand stores, and also continuing consolidation resources in the future, other Samsung Digital, IT will come in such products of the shop, so that the image of small and medium-sized distributors, resources, and the market position it to the same with the Samsung brand, a distributor said, "here, I am the Samsung, Samsung is me."
Huludao Samsung IT shop
And completed a preliminary market resources, talent as opening up new channels of important city.
This three-star in the IT field, large-scale retail comprehensive skills competition, in addition to encouraging national sales consultants and continuously improve the business skills and qualities, we aim to continue to maintain its leadership of the IT channel, to build up its three stars "XING world" IT stores this "golden plaque", so that customers can enjoy a more standard, professional, efficient service. It is understood that the contest to improve the level of sales consultancy business, accelerating their development, promoting the standardization of brand strength for the purpose of the contestants as from Shenyang region, Yunnan province, Henan, Guangdong, Hangzhou five Samsung "Star world," IT shop frontline sales consultants, they not only have many years of experience and State-of-the-art work ability, is the distributor of the backbone of business team, the more representative the Samsung IT shops excellent business level and quality of staff.
Contest judges Player Photo
Samsung shows device Minister Li Sheng, Samsung Electronics this Organization internally IT's dealers conducts retail Terminal "sales elite PK contest" is Samsung's important IT business integration, passes over the past few months the "star of the world" programme, Samsung in the local area has opened up a "Samsung IT shop" this new sales locations, new "Samsung IT shop" and former Samsung IT product sales forms of distinction, the store will monitor, notebook, printer three products conformity to the same store, enhanced IT products between channels, functions of complementarity, the more effective use of resources to develop sales channels. Because of this integration, therefore, also on sales put new demands, requests them to a more comprehensive understanding of the Samsung brand and products, to better customer service. This competition is not just on Samsung IT shop employee business level in a comprehensive examination and, more importantly, through the mutual exchange, mutual communication platform to further enhance Samsung IT shop's overall strength and management level, in order to better serve customers, improve customer satisfaction and loyalty with power.
From market to talent, from external to internal, "star of the world programme" layout at this point, have been uncovered and small dealers provides more resources to supportIncluding decoration, training support, the small and medium-late rebates, dealer storefront image, sales personnel's quality, sales, service quality has greatly improved with the aim of strengthening the management of small and medium-sized IT shops Samsung dealers in local IT advantages of sales channels. While the growth of small and medium-sized resellers brings Samsung IT channels the overall upgrade, as the star of the world 2010 "," the end of the pilot scheme, in the implementation of the national comprehensive, more small and medium-sized distributors from current development bottleneck, enter a new growth phase, three-star in the IT channel's superiority will be further strengthened.
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