Affected by the economic and environmental impact, 2009 video conferencing market ushered in a boom, user demand, market competition will become more intense. In addition to traditional video conferencing provider, carriers and telecom equipment providers have also begun to set foot in this area.
Opportunities
According to the CCW, 2008 video conferencing market despite growth, and this trend continued in 2009, one of the most important driving force at viable small and medium-sized enterprises begin to pay attention to the role of video conference system. CCW is of the view that the development of small and medium-sized market will become a recent video conference system market growth. In the financial crisis survive enterprise in order to enhance enterprise viability and competitiveness, will pay more attention to cost savings and productivity enhancement, and so on, as SME informatization development in SMEs in the concerns and needs of the video conference system enterprise also gradually increased.
The famous high-definition video conferencing system provider LifeSize recently continued to market new products, attempted to seize market opportunities.
Advantage
To the market, must have its own unique advantages.
High performance-cost ratio
For SMEs, subject to budgetary constraints, high quality and low price products to gain their favor, but this is precisely the LifeSize has consistently adhered to the principle. For example, the company's newly launched Passport series, volume, weight, and price, to less than one-third of the competing products.
Portable
Slightly larger than the Palm-sized Passport series of less than 1 kg weight, carrying appropriate at any time, for travel and video communication needs of business people, will not constitute a burden. Journalists have in that product and a comparison of this typical notebook done, weight should be light in the notebook. According to reports, the Passport through LifeSize, users will be able to network really quality for high definition video and high-fidelity audio communication, while the costs are so low compared to the net.
Ambition
LifeSize global market share of 8%, its goal is to become the world's first video distribution company, the market share of 30% can be achieved. It is reported that the company has more than 80 countries by more than 9 000 customers with more than 3 million units of series products. More than half of the company's revenues come from outside the United States, Asia Pacific's total revenue by 25%. LifeSize CEO and co-founder Craig Malloy in the interview said: "China is a LifeSize most important market of LifeSize Asia Pacific revenues up by one country. Passport in China will also have a huge market, because it's applied mainly in small and medium-sized enterprises, and enterprises in China's digital is very huge. In addition, as in the Chinese market continues to develop, LifeSize also look forward to working with Chinese carriers into the partnership. "It is understood that the LifeSize in China's market share was 5%, there are a lot of mining space.
Competition
However, LifeSize competition will also be quite intense. Only the network really is a market situation is tense. In February this year, the Polycom launched the network's products "extreme far really"; April, Huawei announces their network's system; June, ZTE said in the second half of this year will also be publishing network's products; AT&T also from 2009 in China push NET really. In addition, the recent Cisco intends to acquire tengbo, if successful, this will have profound implications for market implications. It is worth mentioning that affordable SaaS video conference mode will also be on traditional video conferencing. Therefore, video conference system provider, the better results, more low prices could really hit the market.
Cooperation
Passport series has a bright spot, compatible with Skype. For LifeSize users to be able to conduct high-definition video calls at the same time, enjoy the convenience brought by Skype, or quite tempting. On the other hand, Skype around the world with over 4.8 million registered users, or to produce a large volume of LifeSize customers, from this perspective, the cooperation with Skype or a convenient way of marketing, this binding mode for reference.
In addition, LifeSize also in China, and digital agency relationship has been established, in the hope that through its channels to promote sales of LifeSize.
Prospect
For SMEs, their choice principle is not the most superior, which is the most appropriate and cost-effective. It should be said that quality products are the China video conference gold key, who are able to realize this, who will be in competition eventually win.
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