Japanese projector market strategy of China

2009 China projector market still surging, display of vibrant, financial crisis, and not to the entire China projector market impact of. But long-term occupy the high-end market of Japanese projector brand was a big shock. In July this year, the domestic sales of long-term resident in the forefront of Toshiba, suddenly quitting projector market has aroused an uproar in the market. While other Japanese projector manufacturers are in the global financial crisis was under the influence of group financial tie, projector day. Japanese brands are aware of their own, have adjusted the market strategy.

In the financial crisis, one of the few affected by financial crisis will have little impact on mainstream manufacturers of Japan Mitsubishi projection, 09, highend project projection as a point, in the Chinese market hit a beautiful blocking action. This year, Mitsubishi in China have implemented seven high-end engineering projector for Mitsubishi in 09 years of booming thanks to set the Hummer. Facing the future, Mitsubishi also to project projection products as representative, to maintain these high end market, and to develop the domestic market.

Of course, not just the Mitsubishi company hopes on the engineering area of the projector. 3LCD camp big brother — Epson also said that the future will be focused on high-end engineering projector market. Epson as in high-end markets, may lay down lower and 3LCD camp and DLP camp little brother for price competition. In order to defend the position, Epson 3LCD continues to explore the potential of 3LCD, November Epson announces 4K resolution of chip, it will firmly consolidate 3LCD in high-end market leading position. While Epson will also be continued by virtue of this technology in the middle and high-end engineering projection market inner, seize lands.

Of course, Japanese brands in addition to consolidating the high-end market, also began to put his hair in the low-end market.

Hitachi is this policy change in one of the beneficiaries. Hitachi in Honghe technology "in control education, scale to win" strategy to lead the market, the educational market in China for the great share. 2008 Hitachi rely on the low-end market, particularly cultural sharing project success of exerting force, made this year's market sales champion. 2009 Q3 China projector market, Hitachi projectors to 43375 sales, 15.1% market share in sales of the top, far higher than the second Epson sales 32596, 11.3% market share and third NEC sales 32020, 11.3% market share. Hitachi's success is the Japanese brand opens up another way.

In December 2009, Panasonic announced the holding of Sanyo. For such a small projector, future industry "big Panasonic" would in the Panasonic and Sanyo two brands are doing enough input or an unknown quantity.

The projector has been generally low industry profits, profit margins and the stage of market share rendering certain inverse relationship. They often can only choose one. Japanese army group or select the former or the latter, there is a good way. But the focus is on Japanese brand also learned to truly understand China projector market. The so-called, change is constant Tung, backwater. I believe the future of the Japanese army in China's market strategy with greater changes.