Day electronic (Shenzhen) co., Ltd. is a company engaged in automobile electronic products (such as in-car DVD, GPS navigation, in-car digital TV, car PC, etc.) and development, the manufacture and sale of enterprises, rely on the core technology and key parts of precision manufacturing advantages, the company has become one of the many international famous brands of the company's long-term strategic partner.
Will radio, DVD, MP3, Bluetooth, and other functions integrated in a Palm-size multimedia, past theory is considered "impossible". But the day will be the "electronic impossible" to "may".
In 2005, the company General Manager technical descent proposed applying cedar, to win over the radio, DVD, MP3, Bluetooth, and other functions integrated in a Palm-size slimline DVD cassette mechanism. The people know, that in theory is almost impossible. Due to the heat, noise, interference, and other factors, in theory is essential not possible, even if top-tier technology experts. At that time, the world market of car audio from cassettes, CD and DVD cladding panel-mounted machine are basically Japan product of the world.
But Shi Cedar didn't give up, he firmly believes that no technical breakthrough would not be possible in the field of automotive electronic products to win the market. 11 months after the day sent a self-developed 20mm ultra-thin movement, solves space problems. On this basis, and developed the world's first set of high-precision optical electromechanical, high speed servo, inline multimedia processor and the latest technologies in one "All in One" integrated in-vehicle multimedia. It was born in the automotive electronics industry caused a sensation, one lays a day in the industry's technology leader.
Innovation is the day the company driving force. As of now, the company has 3 patents for invention, have levels developed the 30 remaining special models and nearly 10 definitive models and with the international automotive electronics industry ranking of Bosch joint development of new products. At the end of the day were also launched China's first all-digital in-car multimedia platform, global C8 took the lead in implementing multimedia digital receipt, transmission and playback, filling the domestic blank multiple technologies.
Financial crisis makes business orders decrease or even cut off the industry's frustration quagmire. As early as the end of 2007, Shi Cedar has perceived "risk" is coming, and quietly adjusted strategy — reducing export particularly United States market share.
By 2007, the day the company is mainly to foreign markets, was more to the top: foreign market share as high as 85 per cent. After adjusting the strategy, a gradual increase in the domestic market share, this year has exceeded the foreign market, accounting for 60 per cent.
"Good day, you've got to think about how to get to the next step. "Shi Cedar interview said that in 2008, the domestic performance of growth makes day reduces the European market brought about by the enormous impact. He was of the view that this matter can be summarized some experience that customers evolving process, to give full attention to the issue of reasonable allocation ratio, over-reliance on a single State or a major client is often accompanied by a significant risk, many enterprises are reflected.
According to him, the company first quarter sales of about 3.5 billion RMB, and equaled to the same period last year.
"Domestic auto sales each year, maintains a 20 per cent growth rate, this makes the automotive electronics industry has elevated space. "Shi Cedar said, but the absolute leading Japan original car audio product prices, the domestic automobile prices continued to decline, 10 million or less in the middle and high-end vehicle owners on audio/visual needs, if you are also able to use technical means to make the price lower, but not reduce the basic value, you can win the market.
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