Cohabitation adapted car audio care three knives

Beautiful appearance is a car-shaped; strong power is the root of the car; and a set of perfect car audio is the embodiment of the owners of their own style, the "soul" some car owners are willing to own the cars high-grade audio to reflect their own unique style. However, because many consumers on car audio lack an adequate understanding of, and given the present cohabitation of Chongqing car audio market, many people have been merchants huyou experience. Faced with consumers on a variety of car audio industry, journalists after an investigation found that there is indeed very Chongqing audio market confusion, need some powerful businessmen to regulate the market.


Market status

Cohabitation of Chongqing audio market

Chongqing car audio development is at a very high and very low polarization, comparison with cohabitation to describe. On the one hand professional large audio conversion shops not only reduced, but expensive, on the other side of the stall selling unlicensed undocumented are plenty of car audio conversion.

Industry sources, the current Chongqing car audio market still immature, professional car audio company less, audio conversion, mostly located in car accessories and car beauty decoration shop, and many operations staff lack audio experience and sound knowledge, they are simply to promote equipment brand owners and price, just to remove the replaced equipment, enabling it to sound unfamiliar vehicle wrongly believed that, this is the car audio conversion of all of the content, no experience to car audio products-third, seven debugging.

Press survey

Car audio market, parallel market, fake
It is reported that in Chongqing, a car audio market, Japan products account for around 60 percent market share among the jianwu, pioneer, Alpine, JVC and other well-known brands have the most eye-catching and have relatively stable consumer groups. The remaining 40% market share by European and American brands and domestic brands to carve up.

According to industry reports, because Japan brand sold, this caused a lot of unscrupulous traders's concerns, and a variety of parallel imports, fake crazily seize market. These audio seize market's only weapon is the low prices, quality and service are often very difficult to secure.

In the yuzhong District Medical College Road, a car audio shop, the reporter to the boss asked a set of a Japan brand audio quotes, boss told reporters: "host plus $ Horn, 1980. "But according to one industry sources, the brand also configuration of genuine goods, in accordance with the normal price of at least $ 3000, the difference between the two prices were as high as 1000 Yuan, apparently including Maoni.

Another car audio shop boss told reporters that he can hold onto the best sold on the market of Japan product, but there is no warranty. Industry sources said, this store can sell the various parallel, without paying the normal taxes, so the price is cheaper.

Two months ago, yuzhong district, Mr. Liu $ 5000 conversion set a Japan brand car audio, use less than two months to appear kadie and often cannot dudie. Finally, in introduction of a friend, he had formal brand car audio shop check, they knew that they were actually installed, although its price fakes than regular products cheap, but the quality is quite different.

Starting from the bottom in the industry

Car audio conversion project profits as high as 6 times

Journalists in the middle of the introduction, locate a bit audio industry Mr. Zhang. Mr. Zhang revealed that car audio conversion project contains considerable product profit, not only fake parallel high profits, even some genuine goods product profit is alarmingly high. As a product, the ex-factory price of about $ 3000, some black businessmen dare to 18000 Yuan price, profit, at least up to 6 times.

These businesses have cost 3000 diversified audio sold to it costs $ 18000 really so high?, or cost is not high, but it really is a huge profits?

Reporters and some car audio manufacturers contact process, if the "found profits" hat to wear somewhat grievances, in fact, the ex-factory price of these products is not particularly high, but in subsequent channel circulation, the price of these products is like a snowball rolling higher, as more and more until the consumers often have is through the roof.

There are people in the industry that, in fact, these phenomena are not manufacturers would like to see, but they have no alternative, this is a typical market not mature, specification Chongqing car audio market.