October 16, tenth China West International Exposition (hereinafter referred to as "hosting") in the Grand opening in Chengdu, Sichuan, China's Western highest large trade fairs, exhibitions, hosting "set commodity and trade exchanges, investment, high-end Forum as a whole, is unprecedented. CHANGHONG to digital television and electronic industry for the display of the main content, new plasma display panels, LCD module, OLED (organic light emitting diode) display, new flat panel display, digital audio and video processing SoC chips, picture quality promotion microchip, Terminal displays and end-to-end system integration, and other digital TV technology, aviation, aerospace, electric power supply connector, type photoelectric detection system, integrated armament innovation outcomes collective best debut. With the advent of flat panel TV and digital TV technology, CHANGHONG exhibited a series of DTV innovations, on the whole industry is landmark.
Large flat panel strategy of seeking the right color TV product definition
The digital TV era, the TV industry, flat panel display technology and digital TV technology is recognized as the right to strike TV product definition of the "cornerstone". Based on independent innovation, CHANGHONG full access to the new development of flat panel display, plasma screens, LCD module, OLED display three kind of flat panel display and module localization, localization, including raw materials, parts, components, equipment, China flat panel TV industry chain development. Currently, CHANGHONG has become the only company at the same time development of plasma, LCD, OLED display technology of Chinese household electrical appliance manufacturers.
As China's first fully independent intellectual property rights plasma production line manufacturers, CHANGHONG PDP project has now entered the mass production stage. Through a period of expansion and technical innovation and the construction of the second follow-up projects, will form an annual output of 600 million tablets (42 inches) above the capacity of the plasma display module, it is expected that the market share reached 17%, enter the first 3 plasma industry worldwide.
In June of this year, CHANGHONG and world's third largest LCD panel business — Taiwan friends photoelectricity in Mianyang to form long-optoelectronics LCD module company, including the LCD display, LCD TV and peripheral products, related parts, development, production and maintenance. October 16, the long-Chi Photo LCD module production officially launched, the first completed 4 of glass substrate and assembling production line for backlight with size up to 360 million tablets. In countries under the guidance of macroeconomic policy, the basic realization of the project can then invest, was put into production, profitability, achieving year-win.
OLED is the industry as a third-generation display technology, in the individual handheld mobile display Terminal and TV monitor has a broad market space. CHANGHONG 2007 for OLED project building, built in Chengdu China first with independent intellectual property rights and the core technology of complete OLED Panel production line, planning annual production capacity of 12 million pieces of OLED display screen (to 1 inch) of production capacity. CHANGHONG OLED project improvement of domestic household electrical appliance enterprises in the display industry and long-term layout, on the protection of the domestic household electrical appliance enterprises in the contend in market competitiveness.
With corporate funds and large scale strength, CHANGHONG fully mastered the plasma technology and related product delivers leading field; with its own manufacturing and machine research and development strength, CHANGHONG setting up a platform of cooperation, the consolidation of enterprises in LCD technology initiative; CHANGHONG in OLED display technology in the field of advanced research and finally grasp the trend of slab, build up solid strategic layout. Industry observers have pointed out that through the three-dimensional layout of CHANGHONG strategy analysis, enterprise business model and competitive routes are also increasingly clear that enterprises in technology, market, scale manufacturing, industrial chain control and other aspects of the system of punch, get the size of the market, the sales profit, industry overall promotion of the right to speak. For domestic enterprises, CHANGHONG this mode of reference is that building a unique business model to support enterprises in market dominance, but also through the technology of the future competition in the initiative.
The "integration" of the times comprehensive upgrading digital TV technology
In the create new flat panel display industry process, CHANGHONG through the screen, the module and the whole machine in the structure, circuits, software and chip, 4 levels of systemic technology integration, promoting the integration of design and manufacturing, reduce the number of components, reduce product cost, speed up the flow of material, obtain greater productivity space and cost competitiveness. At the same time also by machine and CHANGHONG key components of the overall system design, causes the product on standardization, external differentiation, increased competitiveness.
In the TV set to flat, digital rapid development, TV on the calculation, manipulate, and display of the increasingly high demands, this requires core chips and embedded software, display, and other key resources should also be accompanied by continuous improvement. In other words, the future of TV must have a good "heart", a good interface, good screen if TV enterprises cannot in these three areas has its own core technology, the forfeit industry. CHANGHONG it was through the cultivation of IC design, embedded software design, industrial design and engineering technology 4 core technology capacity, and thus forming a 4 big innovation platform, color TV, air conditioning, refrigerator, and other industry provides strong technical support. Through the 4 core technical skills, design can be developed and CHANGHONG differentiated products, become a source of sustainable development.
In IC design, CHANGHONG first developed China's first proprietary network digital audio and video processing SoC chips, this is a real sense of the "core" CHANGHONG in VLSI audio and video processing areas reached the international advanced level, this marks the CHANGHONG building to 3C information appliances transformation of core technology platform, which had "from product definition chip + from chip to define the product" interactive definition capabilities.
As early as 2005, CHANGHONG Technology Center planning out the embedded browser, browsing, digital audio and videoTV software embedded platforms, IC drive lines, several of the main core of research and development. After years of research and development, CHANGHONG independent development of embedded software has been widely applied to network TV, IP video phone, multiple product areas, equipped with a software level is defined for the product. In 2008, CHANGHONG's AVS decoder IP core successful authorization to a world famous semiconductor company for household electrical appliance enterprises from product output to a technology leap. output
CHANGHONG Innovation Design Center since had been established in respect of the establishment of the "industrial design is to start from the needs of users, the most important research user needs" design concept. In this philosophy, CHANGHONG Innovation Design Center to build the UCD (user research), the ID of the industrial design (design), user interface design 3 platform, which had set off from the user needs to define the product's capabilities. Currently, CHANGHONG Innovation Design Center has access to more than 500 patents, of which more than 50 patents.
In engineering, CHANGHONG specially established engineering technology center, in new technology, new materials and the green areas of advanced manufacturing 3 made a number of research results, such as the independent development out highlights and faux highlight materials, films, etc. related to PDP, LCD, OLED manufacturing of key materials, these materials are up to the industry-leading level. In industry the key materials breakthrough, CHANGHONG from foreign companies in key materials for domestic enterprises Vice, extends on the industrial chain of length and depth control for realization of the "Advanced" provides support.
Industry experts pointed out that the 4 core technical capabilities enable to accelerate the implementation of the key technologies in the industrial breakthrough for the Chinese home appliance industry gets the product definition to provide basic technical support. Integrated design will bring directly to CHANGHONG millions of economic benefits and, more importantly, integrative design will promote domestic flat panel display chain of technological progress and upgrade, a proprietary core technology, flat panel display with production capacity of key equipment, know the television industry's voice and initiative to enhance China's TV industry competitiveness.
Implementation of digital TV is CHANGHONG 3C strategic transformation process in the first significant historic opportunity. From the 1990s onwards, CHANGHONG began to all-round development in the field of digital television, active participation in the various national standards in the development and promotion. Now, CHANGHONG has been formed to IP technology, digital rights technologies, AVS codec technology for digital TV's ability to form a digital TV end-to-end system integration capabilities. At the same time relying on their own strength CHANGHONG building in great concentration in embedded software, the core technology of integrated circuits, as well as satellite digital TV, digital cable television, ground wave digital television technologies are leading to the accumulation of the industry. Currently, CHANGHONG has become the largest supplier of digital set-top boxes, CHANGHONG in set-top box market share ranking in China first, substantially ahead of industry of other enterprises.
Integration of military resources, creating the southwestern e military leader
Current hosting ", another CHANGHONG exhibitors" play "is the electronic industry. Founded in April of 2008, the units of Sichuan e, is the Southwest's largest electronic industrial complex, is CHANGHONG strategy to revitalize the industry development platform. This exhibition, CHANGHONG has integrated weapons and equipment on display, type photoelectric detection systems, electrical connectors, air power and military electronic ceramics, and other major military industry results.
Sichuan Changhong electronics group co., Ltd. is the former defense and Sichuan provincial government support to 081 electronics group co., Ltd., state machine factory, Sichuan Changhong Huafeng enterprise group co., Ltd., Sichuan Changhong power co., Ltd., Sichuan Changhong Xin Rui technology co., Ltd, Yibin; company-based organizing large-scale military enterprise.
As the industry's reputation for electrical connector manufacturers, Huafeng company now is China's largest production base of scientific research in electrical connectors, are numerous domestic and international standards organization's core members of the unit. As of now, all run by the satellite in the sky and the spaceship Shenzhou series, Huafeng electrical connector products play a role. From Shenzhou, to Shenzhou 7, Huafeng successively for manned space project supporting the 9 series, 1400 multiple specifications, 4 000 only electrical connector, matching involves delivery systems, spacecraft all tanks, telemetry tracking, testing, and various other systems. In "Chang'e 1" lunar exploration program, Huafeng offers a wide range of electrical connectors, mainly used in "Chang'e 1" satellite system, the long March rocket delivery systems, launch systems, measurement and control systems and communication systems.
Like Huafeng supporting national key project "God seven" such experiences, CHANGHONG system of Defense enterprises already have many times. In February 2007, CHANGHONG power company successfully developed the "Jian-10 aircraft project" power systems, breakthroughs in a number of technical bottlenecks, awarded by the State Council issued a "national science and technology progress Award". June 2009, CHANGHONG type photoelectric detection system after the Team technical staff after 4 years of unremitting efforts, the main performance indicators to reach even more than design, scientific research and the successful test flight, CHANGHONG in defense equipment sophisticated technical research and development strength.
At present, the units are already in Sichuan electronic integrated electronic equipment research and manufacture, air power, electrical connectors, military electronic ceramics, airborne fire control radar, a fruitful outcome. Sichuan Changhong Electric industrial complex into the military industry development strategy platform, CHANGHONG group will further consolidate military resources, bigger and stronger Sichuan military industry, creating the southwestern e military leader, and strive to become an important position in the country, the important influence of military electronics equipment and electronic components production base for scientific research.
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