Auto supplies dealers how to properly select car AV products

As the Chinese Auto market capacity of rapidly expanding, car audio and video to become car accessories of a piece of the "big cake". Industry, there is a continuing trend toward one car AV brands, such as huayang, good help, fuwei digital, Army Digital, Reyes, etc., as well as home appliance giants such as Skyworth, KONKA, etc, there are also various funds such as the society a tide poured into the industry. Competition continues to increase, the industry is faced with a situation in reshuffling, auto supplies dealer, both as opportunities but also challenges. These manufacturers, which enables the market further mature, while also facing the situation of being eliminated.

At present some car audio manufacturers in order to control Terminal flat on channels, wholesale market will slowly decline, many large wholesalers were removed-the establishment of retail stores, car audio/visual conversion chain stores, auto 4S shop also intervenes in the car a/v industry. Auto supplies had been completed from the large flow of large wholesale to direct the transformation of retail Terminal, channel as King, Terminal winning era has arrived, a new round of the competition is about to begin, before operating a successful businesses in obtaining new environment how to build your own regional strong, every business in the new situation facing new problems. The author has engaged in car accessories, car AV dealers on the basis of the status quo, "auto accessories dealers how to properly select car AV products?" presented the following recommendations:

First, not simply look at the past connections select products, but also need experience and theory combines select product

In the past, auto accessories dealers are focusing on the personal connections, so long as a distributor of money, will introduce relatives, friends to do the line, select the product as long as one person do when successful, soon we followed was a huge success. Nowadays there are many dealers have a crush on this personal recommendation, in the select product too dependent on the relationships of the recommendation, not paying attention to product effective combination. As the level of economic income, consumption, cultural differences, market differentiation will become more and more large, personalized consumer is also more and more prominent, the market will continue to be subdivided, and therefore requires careful analysis of the consumption of local markets, channels and features, advantages and disadvantages of the main competitor to select a specific product, otherwise it is difficult to stand in the market. While the choice of those who do not have differentiated products, only spell price, resulting in the loss of many businesses. Previous successful products and sales model is now possible to restrict their own development, being able to meet the market's rapid development, so many dealers are exclamation doing business is difficult. Therefore when selecting products distributors should not only consider the relationships of the recommendation, but also continuous accumulation products select aspects of theoretical knowledge and practical experience, focusing on the markets reflect that closely follow market changes, the analysis of the product in the market prospects and positioning, product range and precision to achieve effective product portfolio, select differentiated products.

2. Select a product for consumers, not only to make money with a single

With the rapid growth of Automotive audio and video industry, product brands more many, but product quality, price, service, there are great differences. And car AV dealers to future competition in an invincible position, the primary problem is faced with the choice of products. In the previous "seller" market, dealers as long as lucrative products do not consider the product price, brand, quality, service and style, are not considered the brand vision and product suitability for the regional market of consumers spending power, consumption habits and consumption levels, and did not consider whether the mainstream model of regional markets, without considering whether the company's line of development. Results as product selection, the product to the wrong road have a backlog, taking up warehouse and money, increases the risks.

3. Select products not only to adapt to the development of the existing channels, but also to adapt to the development of new channels

There are now many 4S shops chooses business car AV products; in addition there are some car audio and tuning shops, large one-stop supermarket, chain stores also carry this type of product; these channels will be because its shopping convenience, integrity, professionalism in subsequent markets play an important role. Auto supplies dealers need to these new channels with the full knowledge and understanding, and specification of operation. In order to adapt to the new channel sales, select product manufacturers need to fully understand the requirements they must have access to the hypermarket of basic conditions and qualifications. If there is no standard packaging, implementation of standards, certification of national requirements.