Huhehaote little boss Chen recently in a good mood because he self-funded renovation renovation of global digital cinema has been completed, the mid is officially open. Many people do not know, this busy busy after small before the boss is a graduated from famous universities of 80 students. The prospects of his cinema, he is full of confidence.
Abandon paid independent venture
Chen from the parents care for growing up, almost without any grievances. In 2008, he graduated from the University of Aeronautics and Astronautics, then apply to a Hong Kong-listed online gaming company. Company's generous treatment and good prospects for the development of the students are very envious, but Chen, not satisfied with the status quo. Half a year later, Chen decided to quit being self. "I want to use their own practical action, starting from zero, with the passion to do what you like!" Chen recalls. At first, his family does not agree with him that this is a joke, it's nothing short of, do not want him out suffer. "After much work, and his father eventually accepted my request. "Chen said.
The beginning of 2009, Chen Hwai dream back to Hohhot, he inspected the multiple projects, and after a period of market research, and ultimately optimistic about digital film market. Chen to Hohhot movie market from layout, environment, equipment and audience with comprehensive analysis is of the view that the current Hohhot many favorite films of the students are due to the high price, distance, SAC and forget "in shy shadow" sigh. So he decided to include their own digital Studio address selection in huhehaote city overpass near, because here is the city centre, with a number of universities in distance are not too far away.
Capital needs more theater
After many location, Chen will drum seven days Hotel-West side of the Mall leasing down transformation into a two show Hall of global digital cinema. 1 December, this reporter went to the studios, found here in full accordance with five-star cinema standards, equipped with advanced high-fidelity sound system and import surround sound audio, all United States JBL professional theater speakers, United States professional cinema amplifier Crown, professional digital projectors, 2K world movie playback device, clarity and fidelity. To this end, he invested millions. Asked about the source of funds, Chen said most Bank loans, some borrowed from friends and relatives. In the face of tremendous repayment pressure, Chen said: pressure or Yes, but he was confident in the 3 years to pay off the loan.
In fact, from industry, the film industry is still meager profit industry input multiple-output, small, therefore, for personal investment on cinema many people and not very good. But in his view, Chen film industry is a very bright future. "For a rich cultural background of the city, Hohhot existing several cinema is clearly insufficient. If you can improve the quality of the movie and theater facilities attract people per year for a movie, Hohhot City box office will double, and the city movie market potential is huge. Over the past few years a number of new open Huhhot cinema, but still cannot meet the demand of the viewing audience, the public needs more facility State-of-the-art theater. "Chen said.
Taste the joys and sorrows of entrepreneurship
Speaking of independent entrepreneurship of the investigators, the face is no childish Chen opened bluster: "as the saying goes, not the pants I chaimi expensive Ah ..." to make your dream a reality, is a difficult process, although they are film enthusiasts, but for starters and operating theatre still a layman. In those days, Chen taught himself a lot of expertise, such as acoustics, imaging, theater design decoration, fire regulations, handling leases and loans, license, etc, in order to save money and ensure a safe, Chen almost everything you do in person. Of course, experienced these, he also received training, becoming more pragmatic. "In the entrepreneurial process, parents, relatives and friends have given me the greatest support; local governments actively support students ' self, I participated in the Regional Office organized ' graduates'practice had benefited from training courses '; Chamber of Commerce and industry, broadcasting, fire and other management departments also gives me great support. It can be said that if there is no Government support, no loose harmonious social environment, my business is unthinkable ..., "Chen said in estrus.
3 years a new five-star theater
Interview this reporter has learned that the last three years, Hohhot new opened five upscale cinema. Of these, Wanda Studios, Sunshine studios have achieved a better box office revenue. Chen admits that he did not come to these already very mature movie competition market, but to participate in the development of Socialist culture and prosperity and promoting culture and prosperity film market, helping to meet the people's growing demand of the spiritual culture. Global digital cinema business initially concessionary fares is 30 yuan, equivalent to half the fare of the other studios, and the movie will also launch for the general audience long every day a special movie promotions, i.e. 18 points, $ 18!
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