4S large car accessories "strategy"

4S shops should adjust mentality, find profit core, core services object changes;
4S from entering China development so far, all car manufacturers lead, all business activities for automobile production plant services, solely on the car brand for dinner. Auto 4S shop business situation is good or bad, 90% dependent on the management of the brand, the brand is making money, the brand is not good not to make money; brand new car listing counterpart, it would be nice to make this year; no good car or positioning wrong, there is no money. Many 4S shops have a sales-focused to develop enterprise business activities;
"Every family has a difficult to read through the" doing business also 4S shops home! huge investment, management, labor costs are high, due to the influence of the entire automobile market environment, in 2008 the 4S universal loss selling cars, this phenomenon has once again highlighted the vulnerability of automobile dealers; particularly in the following two areas most 4S headache: first, the world financial crisis and encourage more manufacturers to merge, manufacturers a merge, dealers face adjustment from head to toe, top-to-capital additions (additional models, the natural need more pick-up costs, because the dealership-pick-up has always been "hand money, hand delivery"), sales force training, internal operating system changes, the financial details of accepted and so on, is not a quick fix you can complete the work, whenever the 4S shops around themselves are not. Secondly, 4S terminal decline in car sales, market price portion out of that task does not complete to manufacturer rebate, operational costs rising, manufacturers of pressure decrease resulting cash flow library, Bank, tight can't get loans, as automotive circulation end of automobile dealers (4S) became the huge pressure of "Jack".
09 years is auto 4S shop operating year of adjustment, thinking way out decision, be sure to change!
Reflections on 4S shop built at the beginning of the location of the core profit is the profit of after-sales service, with the usual "28" divided by the proportion cannot be overemphasized (aftermarket profits in 8). But in 2003 the Chinese Auto market "blowout" type development, 4S policy shift to the car sales (this car manufacturers set sales rebate policies have great relationships). After nearly two years labor pains, 4S top soon discovered, 4S core service object is not a car manufacturer, but rather the 4S shops of consumers — owners, many automobile 4S shop, in order to construct their own operating characteristics, or in order to find new profit growth point, or in order to satisfy our customers one-stop service requirements, the original business project, have their own characteristics and requirements of introducing a car accessories, adapted products for sale. At this stage, many 4S store group in large-scale mergers and acquisitions, and look forward to scale benefits, some groups also integrates car accessories items for the overall management, centralized procurement; some target sales are set at one million or more, expect to be able to create 5000 million in revenue, according to my experience, as long as the degree of importance, they are easy to implement. Like the huge group group, guanghui, founding group 09 year big action; part of the group such as Shenzhen Shum Yip and Shenzhen Hongtong in adapted projects have received income.