3nod Group Vice President-ming1 on three NOK path of "transformation"

"Sound" notorious brand operation surgery
— Three NOK Group Vice President-ming1 on three NOK path of "transformation"
Xie static

"Miss Macau," "movie star" and "Olympic torch" and many other aura let ming1 became the object of media medias.
Recently, the provincial party Secretary, Deputy Secretary, came to the investigation, Bao Liu yupu, fully affirmed the Baoan, accelerating industrial upgrading and construction of modern industrial system, constantly enhance the development potential of direction and path, he also said that in the current world financial crisis to the economic development of the town, Baoan district, Shenzhen and the challenges of the situation, some enterprises through their own upgrade and adjust a new road.

"Road to the feet, no not open markets, not to undercut the crisis" — the Economist Li Yining, China Business Forum recently participation also noted. An enterprise is a "Kingdom", for many in the storm to be growth and transformation of the enterprise, excellent enterprise of interest should be more meaningful, starting today, we will continue to introduce a number of typical to the readers.

In 2008, three NOK 100 per cent great growth performance, achieving "from the Foundry to the brand" and "degeneration".

1/05/00, the reporter to interview three NOK Corporation, in the hope that the transformation from "3nod" course and get inspired performance. This way, got three NOK Group Vice President-ming1.

Through the industrial design

Upgrade their product value

We know, three NOK started from the "OEM", after decades of development, now has become the speaker industry leading enterprises, owns the largest speaker manufacturing base, because the "voice" and the famous. Do you think of this process, which of the three NOK step most critical?

-Ming1: Yes, three NOK in the initial creation, just a dozen individual mould factory, at that time, we want to be there for those substantial Zhongguancun enterprises do OEM is pretty good, but when business is good, company leaders have not been misled by the surface of prosperity, but taking into account the sustainable development of the company.

"OEM" spell of the costs, if other than US-dollars, perhaps our customer will immediately turn around. So, this profit model lacks the driving force for sustainable development. Since 2002, the company leadership began to industrial design, through services to upgrade their product value, that is to do a whole solution providers, this greatly enhance our competitiveness and bargaining power, to sustainable differentiation development path swept away the obstacles. To April 2007, three NOK group became the first enterprise in Korea market, is Korea's history, first in the listing of foreign companies, and later the fact that this is the third noble brand management, integration of peripheral products and other resources provide a capital guarantee.

Three legs to go steady brand road

Reporter: in the face of the financial crisis, many enterprises have also attempted to fight in the domestic market, in which case the nature of the "brand" as a keyword, three NOK in this regard go one step further, what experience can reference?

We build brands-ming1: behind, there are three legs are doing support. First is the quality of products and services, this requires Enterprise's production departments can rely on management technology to reduce costs and create value for money; Secondly, research and Development Department of innovation, design, branding is not an overnight, continuous innovation is the enterprise into a steady stream of fresh blood; it is the guarantee of quality, again, there is no strict quality management, even if you become a "well-known enterprises", it is also possible because of a problem and an ACE, and the numerous examples.

Good product, not only has a reputation in the industry, but also in the minds of consumers embrace the concept.