In the recently held in 2009, the fifth China flat panel TV market development forum, China electronic Chamber of Commerce publication of the 2009 China flat panel TV market competition and 2010 consumer demand forecast report (hereinafter the "report"): the end of 2009, the national urban family flat panel TV population reach 4800 million units in 2010 market demand will reach 2600 million units. LED TV and Internet TV will be the market of two major hot spots, which LED TV 2009 domestic market size close to 100 million units, accounting for flat-panel TV 5% of the total sales volume is expected to achieve the 2010 sales will grow, reaching 4 x 400 million units.
The report says the brand competition, local flat panel TV Enterprise 2009 strengthened on the third and fourth grade market, coupled with its core strengths of traditional channels, so that the local flat panel TV hit a turnaround, Hisense, TCL, Skyworth, KONKA, CHANGHONG, Haier has 70% share of the domestic market. And foreign brand market competition tends to be more concentrated, sharp, Samsung, Sony, Toshiba and LG takes up 30% market share, Philips, Hitachi, etc. brand share gradually atrophy. From product features, Internet TV and LED TV in 2009 attracted people's attention, especially Internet TV function is conceptually innovative changes to the application level. From the product price, the price of three consecutive years, the rapid decline in 2009, flat-panel TV prices slowed 2010 flat panel TV overall price levels drop not be higher than 20%.
China electronic Chamber of Deputy Secretary-General Lurenbo pointed out that, since 2009, China digital TV industry 3C development, promotion of the digital entertainment family core shift to digital TV. Especially with Internet capabilities of the TV product, enterprise technology research and development strength and Internet integration capability and stronger, has been focus of the market. In Internet TV application, the enterprise also according to its own characteristics on Internet TV feature direction have been adjusted, such as the iTV network TV CHANGHONG to telecommunication services for features, Haier die card U TV for radio and television network, communication networks, the Internet's multi-network TCLMiTV characterized, the TV can upgrade of entertainment features for features, are the Internet features of different attempts, to different consumer groups for purchase offers a variety of personalized choices. Survey: as at the end of 2009, in expected purchase flat panel TV's consumer, 30 percent of people look for TV Internet access capability, become full HD, large size after the most attention, and more attention to the consumer under the age of 30. It is expected that with the 2010 Internet functionality and ease of operation, the Internet TV's acceptance and recognition will continue to enhance and promote the flat-panel TV from "look" to "use" of revolutionary change.
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