Traditional audio home appliances market prospects dismal

Sound, the 1990s were respected household appliances are being slowly fading out of public view. Journalists in many appliance sales sells the field trying to find the traditional sound of sales area, ultimately in the corner to see some sample bits.

Traditional sound difficult to become household necessities

In a press interview, most people think that audio is not a household necessities, only a small part of the "Philharmonic" elements that have a set of perfect sound quality professional classic audio is necessary. A place for many years engaged in household appliances industry, it is undeniable that, at present in a variety of household appliances and electronic products sort, audio consumption of popularity lags color televisions, refrigerators, washing machines, air conditioning and DVD player, sound difficult to become a necessity in the family consumption.

Million is a company xiaoli's secretarial, she said: "the sound of fact not every family must be equipped with appliances, which can come with our standard of living and consumer attitudes have a certain relationship, let me spend a lot of money to buy a set of sound I feel is wasted, the average family is not so professional needs. ”

Even from the already have sound families use, "sound into display" phenomenon also quite common. According to the China electronic audio industry association's survey report shows that in our country had the traditional sound of the family, more than 80% of the average monthly usage count only 2 times or so.

Traditional audio market share than set audio

In interviews, many home appliance sales staff told reporters, because of household electrical appliances replacement is relatively fast, leading many consumers keep up with trends, but also have a large number of "outdated" products too. According to them, now sells the field of traditional audio (such as home theater audio) sales volume is declining trend, this description of traditional sound actual sales are not encouraging.

East Dove electric city of a salesperson, now select the integration kit Onkyo's consumers clearly higher than the traditional sound of the number of consumers. Industry experts said that the recent market developments, the competitiveness of traditional sound in has obviously not as integrated suite of audio, the market share of traditional sound decisions on the development of very difficult.

Interview, journalists met with an old plan to get married for the children of Zhang surname aunt furniture and her son, Zhang aunt said did not consider to buy traditional sound, the son of her son also may consider choosing integration suite sound, in his view, the last few years TV product upgrade speed fairly quickly, while traditional audio products in technological progress, specifications, overall appearance, and many other ways to give people a feeling of "stagnant".

The traditional sound of the subsequent consumption?

"We do not ask for much of the sound, sound amplification point score more world, seems to be salivating lust and pretended to be enjoyed. Coupled with the easy portable MP3, MP4, heavy cylinders sound becomes out of date. "Industry experts said that the traditional sound industry lack of consumer group. Traditional audio consumer phenomenon of "fault", "audio" and the subsequent lack of phenomenon has quite obvious, this will also be in the coming years on traditional audio sales adversely influence of elongation, which should lead to the traditional audio manufacturers and distributors.