November 11, Infocomm China 2009 exhibition at the Beijing International Airport new Museum successfully ended. This growth in a booth area of more than 30% last year. As for the Chinese market of the audiovisual industry event, the three-day Conference attracts from 16 countries and regions of 238 companies exhibiting from education and training, entertainment, transportation, emergency monitoring to digital signage, intelligent building, video conference, featuring the latest audio-visual product information and communication technology, from China and the surrounding countries (regions), systems integrators, resellers, distributors, and from various vertical markets for enterprise decision makers, IT/communication/AV engineers and purchasing managers provide a full range of audio-visual technologies and solutions. Among the many exhibitors, many of the world's leading brands and domestic famous enterprises, of which 62% of exhibitors are local brands, from the number of exhibitors in proportion to the point of view, China enterprises shows strength and more powerful.
The global economy continues to be enveloped in the haze of the financial crisis, China has become a global economic recovery, ignored. At present, China's economy has been showing signs of recovery, Government in the health, education, culture, and other areas of strong investment aimed at improving the livelihood of the people, protect the economy, which objectively also greatly stimulated domestic audiovisual market needs and development. Financial crisis and a great many industries, but to the AV industry has brought more opportunities such as video conferencing, remote collaboration, etc. Especially in the Chinese market, infrastructure construction speed speeding up also stimulated the various fields of AV equipment needs in Government, military and other high-end applications, AV more took the good momentum of development.
In recent years, audiovisual technology is rapidly expanding, particularly in the audiovisual IT integration. China international audiovisual integration equipment and technology exhibition featuring a wide range of products covered by the presented products are widely used in the entertainment, hospitality, education, health care, transportation, Government, Enterprise IT, or system integration, users can find at this exhibition, in a variety of innovative solutions to improve productivity and the value of the assets, as well as audiovisual systems integrators and professional end user provides an excellent learning opportunity.
TCL is the first time to participate in the exhibition through the TOA product 3 great technical ability (digital, wireless and network) to promote the use of existing products, the display of the TOA brand development power. In order to further establish ｢ SOUND of TOA 」 brand, this year the Conference will promote C&PS AV audio market as TOA's target market, with the aim of publicizing the TOA ｣ ｢ SOUND ⇒ 「introduction C&PS of TOA 」.
Prior to this, the TOA PALM in Beijing this year the exhibition to SOUND product-centric introduction to showcase, held in September in Shanghai, and then click SOUND seminars in major cities for brand promotion. In order to be in the area of new C&PS commercial activities to win the competition, establish 「introduction SOUND OF TOA 」 brand image, the exhibition systematically imported professional audio industry, to promote as a professional manufacturer of TOA brand value, to expand the visibility. Meeting market promotion of sound processing, and hotels, Department stores, supermarkets, restaurants, and other commercial spaces of sound processing, as well as the introduction of new products that attract many visiting customers.
We also learned through this exhibition TOA brand in meeting the industry's visibility is also far inferior to PA profession, customers for our product acceptance as PA. The US is also a very good chance that we can follow the industry leader, learning their marketing advantage for their deficiencies. Understand their customers what happened, problems, what can we do targeting solution, TOA own solutions and product philosophy. For example: TAIDEN digital infrared wireless conference system is the core dirATC — digital infrared audio transmission and control technology, is the voice signal and data digitally encoding, digital modulation, and then use infrared to transfer, you can implement a multi-channel audio signal and data transmission and control of bi-directional, digital, wuxianhua and infrared transmission technology in one of the Conference system wuxianhua solution. HCS-5100 series digital infrared language distribution system conforms to IEC 61603-7 digital infrared international standards, and has a "language name displayed," "super wide angle of 270 ° to receive," and "host merge mode" of the infrared language distribution system.
At the same time, this exhibition in occupations and PALM are different, there are a lot of our first contact, through understanding the different industry find new ideas and partners, as the SOUND market open TOA new channels. For example, and projection technology professional manufacturers, vendors, and other audio and video. But also from other manufacturers we have from another session to understand the market trends, product trends, network technology, digital technology, which was our marketing and sales for inspiration.
The exhibition about 855 000 visitors came to our booth to receive product information. At the same time, many employees through the exhibition and the customer communicate directly, and immediately listen to the views of the customer, the customer's return visit to the track, open up new sales, but also for the official launch of the 2010 C&PS sales work laid the Foundation.
Appendix:
1, the total number of visitors: 9669 name (compare the 2007 China exhibition or 13.4%)
2, TOA booth visitors: 855 000
3, viewers from 44 countries worldwide
4, audience categories:
A、Manufacturers’ Presentations: 339
B、InfoComm Academic Seminars: 162
C、Technical Site Visit Program: 383
Audio Web site reported TOA exhibitors
http://www.audio160.com/news/2009/2009_20_6984.htm
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