Recently, with Samsung Electronics, LG Electronics has participated in the Chinese mainland LCD Panel 8-generation line investment competition news, large-size LCD Panel significantly speed-up of the localization process.
Data show that 3 years later, Samsung, sharp, LGDispaly, longteng photoelectric, Boe, and extensive new optoelectronics, 6 8 generation panel production factory; LEYBOLD gaoke 2.5 generation line, truly semiconductors 2.5 generation line, the BoE 5 generation, 4.5 generation line, Shanghai tianma 4.5 generation line, Wuhan tianma 4.5 on radio, on behalf of cable, 5-generation line, deep-photoelectric 5 generation, as well as BoE Hefei 6 generation line, longteng photoelectric 7.5 generation line flying photoelectric 8.5 generation lines in the industry, in-built LCD Panel factory, will be constituted from 2.5 generation — 8.5 generation of three-dimensional LCD panel industry cluster.
Although China's household electrical appliance industry in comparison with Japan and South Korea still a certain gap, but only the size of the market and is by no means product quality. In fact the mainland market any TV manufacturers of any products are qualified by testing the product. Different brands and different product quality differences between long beyond comparison of foreign or domestic, difference between merely also brand, costs, and marketing strategy. But in recent years, the domestic brands share far more than the joint venture brand, from the other side has proved the domestic brands the quality reliable, the price/performance advantages of salient facts.
A good product will speak. Domestic TV brand quality-of-mouth propagation of direct effect in the domestic market share, while the indirect effect is produced for the Chinese manufacturing. At present, the impact of global economic recession, TCL, Skyworth, Hisense, homemade brand giants in the global market for exports has declined, but far less than the decrease of their foreign counterparts. From CPSC recall notice, such as, "color" in the global market and the gap between the main competitors are no longer shown in the product quality, but in the global market started late, slower, overseas marketing talent shortage of time and operational issues.
Panel market performance, similar to TV Unit also exists. However, as the industrial scale and production levels, Chinese TV industry panel supply dependence on imports, under pain of the "Panel" will no longer exist; labor costs and logistics costs, import tariff costs, Chinese TV industry products in the global market for manufacturing cost advantage will be further highlighted. Therefore, the Panel industry speed, has more than just a simple supply chain optimization, but upstream along the downstream to help Chinese TV industry to win the "world war" industrial synergies.
With sharp, and other foreign Panel Giants China factory's production, foreign nationalization of speeding up the Panel, those crazy beat Japan original panel TV manufacturers will certainly face recognition or deny the "quality inside and outside the national boundaries," "," and whether there are differences for country-specific discrimination persisted "the quality of the same brand as a" criteria of a dilemma.
Particularly in the domestic foreign Panel, this change will be fundamental. After all, the difference in quality with no, almost no one is willing to accept the customer and then buy a color TV, pay for Japan 5% and 20% of the export panel around product income tax, "wasting money". So, one end of the original panel licensing is not far away.
No comments:
Post a Comment